Now, onto the report...
There are literally thousands of Internet marketing
techniques which you can start using to increase
your profits immediately. I am hoping that through
this series of articles you will begin to see just
a few of the techniques available.
1. Develop a Unique Web Position in your Business.
What is unique about your product or service? Is it
better than the competition or does it just do the
exact same things as everyone else's products.
The successful sites online are never me-too sites. They are sites which have come up with a unique angle in a
targeted niche market.
2. The Unique Web Position is more important than the ad copy.
Good ad copy can not make up for a poor concept. A good concept and UWP (see technique #1) will work even with
ad copy that is just OK. Your ads need to highlight and flow out of whatever it is that is setting your business
apart from the crowd: prices, service, quality, etc.
3. Don't just lower prices if your product isn't selling.
In some cases you may have priced your product too high. In most cases, it is because you haven't set yourself
apart as a valuable product to the consumer. Add more bonuses, focus more on UWP, etc. In other words, add
more value to the current package.
4. Look for a market before you develop a product.
People who start with a product and go looking for customers are starting down a hard road. Find a market
full of people who are ready to buy something. Most of the really successful entrepreneurs find a market of people
and then develop a product that those people are constantly seeking after.
5. Look for a hungry crowd.
The hungrier that your potential market is for your product the better your success rate will be. Don't spend your
time trying to change people's buying habits. Create a product or find a product that people are already desperately
searching for.
6. Don't try to create a market.
Find an existing market. If you can't describe to me in one paragraph who your prospects are, then
you are going to have a horrible time trying to sell your products online. Tap into a market that is already looking
for your product.
7. Testing is the Key to all Marketing Success.
One ad may work 10 times better than another very similiar ad for the exact same product. You must always
test headlines, offers, guarantees, and traffic generating methods. The most successful marketers are not always
the smartest. They are the ones who have tested the most methods without quitting.
8. The purpose of all of your advertising should be to produce sales.
A small business cannot afford to spend millions of dollars trying to create name brands with their web
site. For example, your banners should be tested to make sure that every penny you spend in advertising produces
a profit in sales.
9. Even free advertising costs you something.
Every bit of advertising you do costs you something, either money or time. Make sure that it is producing
for you. Nothing you do is literally free. It will cost your business significantly less in the long run
to buy a $500.00 program if it helps you to accomplish your goals in 1/10 the time.
10. Every aspect of your site and marketing should be focused on presenting
your UWP to your customers.
Everything you do should focus on your Unique Web Positioning Strategy: signature files, headlines, order
forms, free reports, ads, etc. Your customers should always know exactly what makes you different from your
competitors.
11. Integrate everything you do into one primary strategy.
Your various activities, free reports, and advertising should all focus on the same prospects and eventually
bring them to a buying decision. Don't focus on just getting a million people to your site. Ten red hot prospects
ready to buy all of your products and services are worth more than millions of traffic that is just passing through.
12. Plan for multiple streams of income up-front.
In most cases, 50% - 90% or more of actual profits in your Internet business can occur or should occur through
backend selling opportunities. If you ignore supplying more than one product or service, you will be ignoring the
majority of your profits.
13. Make sure that you include high ticket items in your overall strategy.
If you are currently selling low priced items (items costing less than $100) which are not consumables, you must
come up with higher ticket items to sell on the backend. It is easier to sell one $1,000 high quality product than
it is to sell 50 $20.00 products.
14. Create your own Internet marketing funnel.
The best strategy involves low ticket items, medium ticket items, and higher ticker items all in one funnel. For
example, a consultant could create a book for low ticket sales and a marketing course for a medium ticket product.
Then, the high ticket item can be their actual consulting service.
15. Pick a market you are passionate about.
Don't just pick a market and product based on money. Find something that you love to do. If you're excited
about your market, then you are going to find it is that much easier to stick it through until your business becomes
a success.
16. Be willing to think outside the box.
Be willing to look outside of the Internet to find ideas and strategies that are helping to build profits in other
businesses. If a technique is successful at building profits off-line, it may just work online. Testing is the
only way of finding out.
17. No marketing technique is really new.
We talk about new technologies, but no marketing technique is really new. Someone in some other industry has already
been using it. So, begin to keep your eyes open wherever you are shopping for techniques you can "borrow"
for your business.
18. Human nature stays the same.
The same basic marketing principles that were relied upon 100 years ago are still working today. For example, customers
are still more interested in themselves than in your business. People still want the same basic benefits.
19. Look for the easy opportunity.
Don't choose a project that costs $10,000 and 2 years to complete...especially when you are just starting out.
Look for quick one month projects. It is hard enough starting out, so make sure you stack everything in your favor.
20. Avoid challenges when choosing a business.
Enough challenges will show up after you start a project. So, look for a project that you know you can complete
in a short time frame. Most beginners will never complete a project that takes over a month to finish.
You will receive "Part II" of this information in a day or so. You need to look over this information
again and again and keep thinking about it until you receive the next section.
Everything listed above was incredibly simple to say, but actually putting it to use in your business is quite
another story. Ask yourself right now if you have really been following the successful business strategies you
just read about.
Keep thinking over that and keep a pen and paper handy today...You might come up with some new business
ideas and thoughts you've never had before. You wouldn't want to miss them.
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