It's time for Part III of the "101 Internet Marketing Techniques to Crush the
Competition!"
I hope that you have been encouraged and have learned new marketing strategies throughout the first two lessons
in this course. Today we are going to be covering how you can write killer ads that practically force people to
order from your sites.
If you haven't already done so, you need to check out our web site at:
http://www.QuickStartExpert.com
and download your FREE Report
"7_steps_to_online_success"
Our member's only section contains a monthly red hot Internet techniques issue, nine Internet marketing manuals,
and tons of free bonuses...
Below are some of the Free Bonuses you receive in this package:
The nine training manuals are:
1. "7 easy steps to better search engine ranking"
2. "7_steps_to_online_success"
3. "10_Mind_Altering_Words"
4. "12_Part_Web_Copywriting_Formula"
5. "13_psychological_triggers"
6. "30_Things_You_Didnt_know_You_Could_Do_Online"
7. "68_point_copy_checklist"
8. "101 Hypnotic Headlines Exposed"
9. "101 Profitable Business Models"
And these are just the bonuses you get for becoming an "Internet Entrepreneur's Tips & Tricks Newsletter"
member...Click below to read about the entire package.
Go to our site now to see for yourself: http://www.QuickStartExpert.com
Now, onto the special report...
The tips and techniques we are covering in today's lesson deal with making sure you are using killer
sales letters and advertising methods. Take each one of these techniques and use it on your site and
sales letter to see where your materials are adding up.
41. Every web site you create should have a headline.
You should never create a site where your company name is right on top unless it represents your strongest benefit
to your prospects. You must use your UWP and a strong benefit as the headline of your site if you want to keep
people interested for long.
42. All of your marketing will be seriously hindered if you don't focus
on your sales letter.
It takes the same amount of work to get prospects to your page whether 1% of your visitors buy from
you or if 20% of your visitors buy from you. Don't try every advertising technique in the book if you
haven't established a page that can sell first.
43. Look to earn at least $1.00 or more per visitor.
Push the envelope and seek to earn at that level of earnings. If you can't reach that mark, you will almost always
be struggling when trying to use paid advertising techniques. Since the Internet is moving more and more to paid
advertising and away from free ads, you have to start working on getting your closing rate up.
44. Focus on the lifetime value of a customer.
If your front end makes only 25 cents or less per visitor, you can still earn money if your backend
products and services are making up the rest of the picture. How much is a customer worth to you throughout their
entire buying lifetime?
45. Don't start an affiliate program if you aren't achieving the above
goals.
Don't start an affiliate program just to get traffic to your site. One of the reasons for the failure of
90% of affiliate sites out there is the fact that the owner never worked on and tested the actual sales
process. Sure, as an owner you make money through affiliates promoting you. What about them though? Why should
they advertise for a program that doesn't work?
46. Your site must focus on benefits.
You probably have heard this a hundred times, but your site has to focus 100% on the benefits. Your prospects do
not care about your company, products, or services. They only care about what it will do for them. Tell them what
you can do for them.
47. Spend 80% of your time on the headlines.
If you can't get people interested and excited by your web site's headline, then you are not going to
keep them at your site long. Many of the good copywriters spend days writing headlines and come up with well over
100 possible headlines for any sales letter they write.
48. Bullets are an awesome weapon for advertising.
People online are moving at the speed of thought. To grab their attention and create the buying decision, you want
to use a lot of quick benefit listings. You could almost call these mini-headlines. Most of the headlines you didn't
use from technique #47 will become the bullets of your sales letter.
49. Your web site must establish credibility.
Credibility is the missing link in many web sites. Sure, you established interest and desire in your product, but
why should your prospects trust you. Step one to credibility is providing a good clean site and information that
backs up your promises.
50. Testimonials are one of the keys to credibility.
I heard it often said that marketers without testimonials have skinny children. Make sure to keep on file every
testimonial you get in your business so that you have these credibility booster enhancers for your letters and
your web site.
51. Offer a no questions asked guarantee.
Nothing beats a no questions asked full money back guarantee for credibility. Some of your prospects might take
advantage of you in this, but the increased sales you will have by offering one will always outweigh any disadvantages
of having it.
52. Use bonuses to add more value to your product.
Bonuses are proven to add more sales to your product or service. Especially use information products as bonuses
as they have a high value, but are low cost to produce. By the way, if you need free bonuses to ride along with
your product, let me know.
53. Always use a P.S.
Go over the offer and the guarantee again in the P.S. at the bottom of your letter. Every single copywriter I know
has used these and has increased the effectiveness of their ads through them. Many people read the P.S. after they
check out the headline.
54. Repeat the offer on the Order Form.
Some people save the order form in their favorite places to come back to. You will want to make sure that it goes
over the offer again to re-enforce the buying decision for all of your prospects.
55. Offer an immediate upsell after the order.
The best time to make another sell to an existing customer is right after they have purchased from you and still
have their credit card in their hands. You may increase your profits by 10% - 30% by offering another related product
on your thank you page.
56. Create a swipe file on your hard drive.
Create a directory on your hard drive for good sales materials to go in. Every time you see a good piece, click
"Save As" in your browser and put it in this place. You can't copy anyone's materials, but it does give
you some good motivation when it comes time to write your own pieces.
57. Read Everything you can get your hands on about writing sales letters.
Good copywriters study and practice. If you want to make sales from your site, you will do the same.
If you don't plan on studying and aren't willing to learn a system for copywriting, then hire someone else to write
your ads for you.
58. Create a system for writing your sales letters.
Create a step-by-step system for writing your own sales letters. Follow the examples of those who
have gone before you. Observe what system they were using when they wrote their letters and do
something similar.
59. Use my own personal worksheets for your letters.
I have included a downloadable version of the "Killer eMail Template" in the "QuickStartExpert"
site.
In it, I give you the worksheet Ideveloped for my own personal use for writing killer sales letters in no time
flat.
60. Don't market an affiliate program that doesn't already have a proven system.
Just because someone can sign up thousands of free affiliates doesn't mean that they can sell products. Over 80%
of affiliates never do anything. Make sure that you don't become just another statistic like that.
Go back and read over your web site and your ad materials. Are they focusing on the prospect and the benefits they
receive from your site, products, and services? Or are you just producing a company
brochuse online?
The end result that everyone is trying to achieve is to make the sale. Does you site make the sale?
Mick Moore,
The Internet Entrepreneur
http://www.QuickStartExpert.com
P.S. The next edition of techniques will cover starting your own Opt-In list and how affiliates can use these unique
Internet marketing strategies to earn a maximum income no matter what program they are in.
|
