The Business Opportunity Rule

The Tip Jar Effect

Remember the Seinfeld episode where George goes to give the guy a tip at the pizza place, but the guy doesn’t see him put it in the jar and he tries to reach in and take his money back?

It’s funny because most of us can relate to it (well, hopefully not the part about reaching back into the jar!). If we’re being totally honest, when most of us give someone a tip we want them to see us doing it. We want them to feel like they’re getting hooked up and a part of us wants to be acknowledged for making a contribution.

So what does this have to do with the internet?

Well, do you think this might relate to selling products and merchandise on your websites and blogs? Is it possible that fans who support you would like for you to see them supporting you?

I think so.

So how would we facilitate this?

Well, for one, if you have a website or blog, you can pay tribute to those that support you by simply posting their testimonials somewhere on your website..

An internet marketer I worked with decided to put the names of all of her fans who bought her pre-sale CD packages on her website.

She also had a contest for whomever sold the most products as an affiliate won an all expenses trip to hang out with her for the weekend.

A little creativity goes a long way. What other ideas can you come up with to acknowledge your fans for their support?

How about giving away a nice watch or weekend get-a-way.... There are so many little things you can do to show customer appreciation. The Sky's the limit.