I know that may come off as a bit over reaching - but its true. From email
to news, search, video or anything else on the Internet - you have to know where you're going which is only achieved
by a domain name.
The ABC's of domain names, which as a title may come off as a little corny to you, is an exercise that makes you
think about your industry or business, what you're doing in it, and how you go about doing what you do as it relates
to domain names. The use of the ABC's format is to provide a simple, back to basics approach to deliver fundamental
concepts that provoke thoughts, ideas and questions on domain names and how they are a part of your world.
So, whatever all of that means - lets dive into the ABC's of domain names and find their relevance in your line
or work, personal life, hobbies, educational background, experience or special areas of interest to see what jumps
out and comes naturally to you:
A: Advertising - domain names offer the perfect venue to advertise your product or services or to provide potential
revenue by domain parking and/or affiliate programs.
B: Branding - the brand is in the name. Having a great targeted domain name can really build a brand, or can actually
be the brand (eg: Google.com)
C: Community - the Internet is all about an interconnected community. Through domain names, you create a real destination
and an identity for what can become a community.
D: Direct Search - having a generic word based domain name is your best path to direct search traffic. Direct Search
is here to stay and will likely take an increasing share of the overall search marketplace. Direct search bypasses
the likes of yahoo.com and google.com as the user types in the destination site directly into their browser (ie:
www.computers.com).
E: Ecommerce - want to conduct business online - you need to start with one primary thing - a domain name. Ecommerce
is one of the leading uses of the Internet.
F: Friends & Family - connect with your friends and family with domain names - either by email, your favorite
websites, or photo sharing sites and videos, etc.
G: Global - synonymous with the Internet - domain names (particularly .com) have mass broad appeal on a global
basis, with global potential.
H: High Returns - where else can you buy a piece of virtual real-estate for $8.00 and sell it within a matter of
weeks or months for over $1000? Fund.com just sold for $9.99 Million in March of 2008.
I: Investment - domain names are appreciating more than any investment for the price. Similar to investing in stocks,
bonds, real estate or insurance - domain names offer what I believe to be stable long lasting appreciation with
the potential to create astonishing returns. Want to learn more about domain investing - you can always check out
www.domainprofitsbook.com.
J: Justify - Justify your web presence and online business with a great domain name that demonstrates who you are
and what you do.
K: Keywords - domain names can be based upon major key words for your industry or target market. Just the same,
the key words you use in your Internet marketing can be generated from the domain name you choose and how it relates
to your target industry/product/service/noun/verb.
L: Localization & Location - targeting niche audiences by location and a specific geography has proved to be
a very strong, identifiable marketing opportunity for anybody online. Embracing localization for your domain investment
objectives is a great path to consider.
M: Monetization - making money and creating multiple sources and streams of income are the cornerstones to the
potential and reason why people buy savvy domain names.
N: New Markets to seize - new products and services are always being launched, just as new companies and markets
are being formed. Finding with a good strong domain name to capture the essence of your business or target market
for your online presence is always a great starting point.
O: Organization - a domain name is the perfect way to identify with your organization. Whether it's a product,
service, or brand - your domain name is your face on the Internet.
P: Profits - Domain are a great way to make money and profits. Invest wisely and you can find yourself with a great
windfall.
Q: Quest - Like any business venture, you are on a quest to explore, learn and make money.
R: Revenue - domain names offer a myriad of ways to generate revenues. There are numerous ways and avenues to generate
revenues with domain names, however, in some cases are closely held ideas and resources. Becoming educated about
domain names and being focused on creating a long lasting business is a great path towards generating revenue.
S: Search Engines - Search engines are the gateway to choices on the Internet and essentially, a directory of domains
classified by the type of information, product or service they offer. Search engines are a powerful marketing tool
and a source of traffic for the domain name owner.
T: Technology - simply, without technology, there are no domains, websites, search engines, email or the like.
The beauty of domain names is that you really don't have to understand or learn too much technology to get started,
or to make money.
U: Unique Users - people coming to your website/domains generate traffic. The more unique users that visit your
website - the more traffic they create. The more traffic - the greater the value. The best way to create long lasting
value with domain names is creating a venue where a consistent and growing base of unique users visit your domain
name/website.
V: Virtual - Domain names are virtual real estate. Some represent ocean-front property while others can represent
sky scrapers, apartments or vacant land in the middle of a barren desert. Build your portfolio of virtual real
estate for the longer term or flip your domain name for a quick sale and profits.
W: World Wide Web - The world wide web and its beginning started with domain names and/or their underlying numerical
identities. With the advent of the world wide web, email, search engines and the increasing convergence of communications
and media - business and industry has created high demand and appreciating values for good domain names.
X: The X Factor - there is a mystique and certain unknowns regarding the true value of domain names, how to create
revenue and profits, and what strategies are best to create traffic to your domain name or website. The more knowledgeable
and prepared you are to dive into the domain name world - the better off you are in managing the X Factor when
it rears its head.
Y: You - buying, selling, and owning domain names is a reflection upon you, what your goals are, where your interests
lie, and how you want to make money with this virtual real estate. You need to decide what your objectives are
and how you are most comfortable in approaching your investment and dedication towards making money with domain
names.
Z: Zeal - approach your domain activities with passion and enthusiasm. The more positive your thinking and focus
is with domain names - the better you will be able to manage it, be prepared, and have an open mind to seize new
opportunities and make money with your domains.
We hope you enjoyed this article and find that each time you read it you take away something new and different
that can add value to your world of domain names.
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