Small Businesses Can Beat Big Businesses Online with Ethical Search
Engine Optimization
San Diego, CA (PRWEB) September 12, 2006 -- Today small bricks
and mortar businesses are being eaten up by the behemoth Super Discount stores popping up everywhere you look.
The good news is that these big corporations don’t actually have a corner on the market for bringing lots of customers
to their door. Since the Internet provides any business with direct access to their customers, a small business
owner with a well designed - and optimized Web site can level the playing field.
Once we commit to a client they will be as well positioned as possible and as a result they will make more money.
Ethical Search Engine Optimization can provide a solution. The bad news is that with the amount of online competition,
the real question is, can people find a small business Web site when they "Google" the name of their
brand, product or service? Web sites that are not optimized are as visible as a molecule and finding a small business
Web site in a marketplace may be like searching for a needle in the electronic haystack.
One new but rapidly growing SEO company with the solution is BrandSEO.com – an ethical Search Engine Optimization
company. owned by Mr. Andrew Zirkin. They help Web sites get their needles found at the top and beat the big business
online.
For a needle to be found, small business owners need more than a good business, good advertising plan, and a good
Web site. They need another level of expertise, one most business owners don’t have time to develop. Plus, demand
for reaching the first page and the competition is higher than ever before. This is evident by the fact that Google
lists over 8 billion sites.
What business owners CAN do is use SEO, the initials that represent a new buzz word - Search Engine Optimization.
When it is ethical, effective Search Engine Optimization, it can get a smaller business Web site to the top. And
there are other, not so obvious benefits to getting a site to the top of the Search Engines. When a small site
does succeed getting on the first page of the Search Engines and customers looking for products or services will
find the small business sites even if they were looking for their competitors.
Search Engine Optimization (SEO) is a process where specially trained professionals use Internet keywords and other
powerful methods to get businesses to the top of the list on Search Engines like Google, Yahoo, and MSN. For example,
if one were to type "hand-woven quilts" into any one of the Search Engines, the sites on the first page
most likely got there because they hired an ethical SEO company. Otherwise, a non-Optimized Web site, no matter
how much money the owner pumped into its design, still ends up as the lower needle in the electronic haystack,
never to be found.
Andrew’s company was recently retained by Mick
Moore, a well-known Web designer, Author, and Speaker on the
subject "How to make
Money on the Internet" to do all of Moore’s SEO business.
He valued Andrew’s integrity which is shown in this statement Andrew made: "After working as an employee for
years in some big Search Engine Optimization companies, I was shocked to realize how little some of the SEO companies
actually did for their clients. These companies would use "tricks" and shortcuts in order to get a Web
site to the top of the Search Engines often getting their clients banned from the search engines." Considering
over 50 billion searches were done last year on Google alone, this is not something a company can afford to risk.
Andrew Zirkin watched this happen over and over and it bothered him to see how little some of their clients got
back, regardless of how much money they spent, he finally realized to make a difference in this industry he must
form his own SEO company. BrandSEO.com is that ethical SEO company who will make a difference.
BrandSEO.com is currently revolutionizing Search Engine Optimization." Opening a whole new world of endless
opportunities for any company to be found, they integrate multiple techniques such as Press Releases, Blogging,
Pay Per Click, and many other highly effective strategies, which some SEO companies don't even offer.
They offer a free initial consultation with suggestions on how to make your Website more marketable and profitable
and your business visible to the eyes of all the world. SEO uses a focused approach and provides the clarity needed
to make a company stand out larger than life. Andrew said "Once we commit to a client they will be as well
positioned as possible and as a result they will make more money."
When Andrew is asked, "Are there steps most business owners can do to maximize their results in the search
engine marathon?" he answers, "Yes, by choosing strong keywords with lower competition (such as naming
your city or locality in the key word like "San Diego hand woven quits" or "Hand-woven quilts of
San Diego," it will get them additional "eyeballs" they wouldn’t otherwise have. Write many pages
of good quality content based on the keywords you choose. This takes a lot of time but is a good start to the Search
Engine Optimization process. Much greater results can be achieved if the owner will budget just a small percentage
of their marketing budget for professional SEO it opens up a whole new world of endless opportunities for any company
to be found."
The following is a testimonial from one of BrandSEO.com's clients.
"These days every business needs a website and more importantly a website that potential customers can find.
Only a few weeks after the optimization was complete I started getting more phone calls for Pilates than usual.
Every week I am booking new clients, whereas before I had my site I was booking a new client once a month. Andrew
is very knowledgeable and explained the details of his specialty in an easy to understand way for us non-techies.
A website is a good marketing tool and an optimized website is a powerful marketing tool."-Kim Parker (Owner
Pleasing Pilates)on Andrew Zirkin owner of BrandSEO.com