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QuickStart Success Club Members Support
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101 Internet Marketing Secrets Mini Course Lesson 1 - Click Here
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101 Internet Marketing Secrets Mini Course Lesson 2 - Click Here
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101 Internet Marketing Secrets Mini Course Lesson 3 - Click Here
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101 Internet Marketing Secrets Mini Course Lesson 4 - Click Here
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101 Internet Marketing Secrets Mini Course Lesson 5 - Click Here
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101 Internet Marketing Secrets Mini Course Lesson 6 - Click Here
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Tips & Tricks for getting better results from your online
web presence
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These articles include 'How to build a better website for the Search Engines',
'Marketing Strategies', 'Search Engine Optimization' and continuing information on Internet Promotion.
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Articles & News 2006 thru 2008
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Below are a list of Newsletters published to date: Over 200 articles
written by experts in website and business promotion. If you are looking for a special issue, please feel free
to browse through the newsletter issues below.
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| Issue Date |
Title
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| May 9, 2008 |
Top 10 Reasons
A Website Fails To Perform |
| Apr 25, 2008 |
Want Free Search Engine Traffic?
Choose the Correct Keywords! |
| Apr 24, 2008 |
Do-It-Yourself SEO:
A Beginner's Checklist |
| Apr 23, 2008 |
How to Optimize for Google:
Part (3 of 3) |
| Apr 22, 2008 |
How to Optimize for Google:
Part (2 of 3) |
| Apr 21, 2008 |
How to Optimize for Google:
Part (1 of 3) |
| Apr 09, 2008 |
Strategies For
Search Engine Optimization |
| Apr 04, 2008 |
3 Top Tips for Great Web
Page Design |
| Apr 02, 2008 |
Why Page Rank
is Important in Building Traffic |
| Mar 31, 2008 |
Snagging Inbound Links |
| Mar 27, 2008 |
SEO For Local Markets |
| Mar 26, 2008 |
The ABCs of Domain Names |
| Mar 24, 2008 |
SEO
Copywriting Tips for Google, Yahoo and your Prospects |
| Mar 21, 2008 |
Website Content - It's
All About The Why? |
| Mar 19, 2008 |
Website Branding – Establishing Your Web
Brand |
| Mar 19, 2008 |
Business Networking On The
Internet |
| Mar 17, 2008 |
Images are the
Natural Evolution of Search |
| Mar 13, 2008 |
How Anyone
Can Improve Their Search Engine Rankings |
| Mar 12, 2008 |
Ecommerce Marketing - Improve
Landing Page Performance |
| Mar 07, 2008 |
The 10 Step
Plan To Successful Email Marketing |
| Mar 05, 2008 |
Get Your Blog Google-Ranked
in 30 Days or Less (Part 2) |
| Mar 04, 2008 |
Get Your Blog Google-Ranked
In 30 Days or Less (Part 1) |
| Mar 04, 2008 |
Keyword Research and Analysis
- The Art of Internet Marketing |
| Mar 02, 2008 |
New Internet Marketing Tools |
| Feb 28, 2008 |
Targeted Traffic and How
To Get It |
| Feb 26, 2008 |
How to Get Free
Publicity For Your Website |
| Feb 26, 2008 |
3 Fast
and Simple Ways to Dominate Google Rankings |
| Feb 22, 2008 |
Article Marketing
Secrets and SEO Techniques |
| Feb 21, 2008 |
Easy Web 2.0 Marketing
Strategies |
| Feb 18, 2008 |
How To Start A Social
Marketing Campaign |
| Feb 16, 2008 |
7 Basic Rules for Internet
Marketing |
| Feb 14, 2008 |
Six
Proven Secrets to Writing a Trash-Proof Press Release |
| Feb 13, 2008 |
How
to Use Offline Advertising in Internet Marketing |
| Feb 07, 2008 |
Ten ways to
get started with Social Networking |
| Feb 01, 2008 |
5 Tips
for Writing Website Content - That Gets Results |
| Jan 29, 2008 |
The Ultimate
Guide to Directory Submissions |
| Jan 29, 2008 |
Top
10 Search Engine Optimization Strategies For Your Website |
| Jan 25, 2008 |
20
Simple Ways To Get Massive Traffic To Your Web Site |
| Jan 24, 2008 |
Search Engine Optimization
Basics |
| Jan 23, 2008 |
Easy Cross-Promotion Tactics |
| Jan 22, 2008 |
25 Tips for Marketing
Your Blog |
| Jan 20, 2008 |
SEO Benefits from Blogs |
| Jan 17, 2008 |
Dominating the Search
Rankings With SEO |
| Jan 14, 2008 |
The Secret to Google Success |
| Jan 11, 2008 |
Mistakes Of Pay Per
Click Advertising: The Terrible 10 |
| Jan 08, 2008 |
SEO in Three Easy Steps |
| Jan 03, 2008 |
Optimizing Your Site
for Both Google and Yahoo! |
| Jan 02, 2008 |
The Basics of RSS |
| Jan 01, 2008 |
How to Create Compelling
Site Titles and Descriptions |
| Dec 28, 2007 |
How Much Do
You Know About Web Site Conversion? |
| Dec 26, 2007 |
Achieving Organic
Search Engine Optimization |
| Dec 22, 2007 |
Rank High for Your Keywords
with Diverse Anchor Text |
| Dec 19, 2007 |
How To Value A Domain Name |
| Dec 19, 2007 |
12 Simple Steps to Explode
Your Site Traffic Using Online Social Media |
| Aug 20, 2007 |
7 Steps
to Developing Effective Newsletters Online |
| Aug 10, 2007 |
5 Steps For
Taking Your Product To Market |
| July 31, 2007 |
Hyphenated Domain Names and Underscored
URLs Are ok with Google |
| July 26, 2007 |
Seven Tips for Successful
Keyword Research |
| July 24, 2007 |
4 Great Reasons to
use Google Analytics |
| July 17, 2007 |
The Secret to Creating Ads
That Sell |
| July 5, 2007 |
Striking Keyword Gold |
| June 5, 2007 |
11 Tips for Pay-Per-Click
Success |
| May 31, 2007 |
Define Your Target
Market in 5 Easy Steps |
| May 22, 2007 |
Think brand power |
| May 10, 2007 |
Top Ten Tips for Getting
Backlinks to Your Website |
| May 03, 2007 |
How to reduce risk when you start
up online |
| Apr 17, 2007 |
Web Traffic - Measurements
and Other Essentials |
| Apr 10, 2007 |
Top Factors Affecting
Positive Search Engine Rankings |
| Apr 06, 2007 |
The Web's Best-Kept Traffic
Secret |
| Mar 28, 2007 |
How My Website Became Popular |
| Mar 23, 2007 |
Ten Terrific Tips for On
Page Optimization |
| Mar 20, 2007 |
Targeted email Marketing
Campaigns |
| Mar 15, 2007 |
Increase PageRank
Fast with Quality Backlinks |
| Mar 1, 2007 |
Internet Marketing - 5 Simple
Ways to Improve Your Site |
| Feb 28, 2007 |
Top 10 SEO Mistakes and What to Do to
Correct It |
| Feb 26, 2007 |
How Google Measures Link
Popularity |
| Feb 20, 2007 |
Choosing a Web Designer the Easy
Way |
| Feb 15, 2007 |
Increase PageRank Fast with Quality
Backlinks |
| Feb 13, 2007 |
Web Design Tips For
Building A Successful Site |
| Feb 07, 2007 |
Stop the Slaughter of Innocent Copy! |
| Feb 1, 2007 |
Internet Marketing - 5 Simple
Ways to Improve Your Site |
| Jan 17, 2007 |
Generate Ad Revenue With Your Website |
| Jan 04, 2007 |
The 'So-What?' Principle for Writing
Good Website Copy |
| Dec 26, 2006 |
Latent Semantic Indexing (LSI) And
SEO |
| Dec 22, 2006 |
Does Pay-Per-Click Work? |
| Dec 19, 2006 |
SEO Basics - Good Link, Bad Link |
| Dec 06, 2006 |
A Simple Sales Strategy: What
To Say When Asked For A Discount |
| Nov 28, 2006 |
Looking Beyond SEO |
| Nov 21, 2006 |
Search engine optimisation - it's
all in the writing |
| Nov 16, 2006 |
Web Development with SEO in Mind |
| Nov 9, 2006 |
The Truth About Google Supplemental
Results |
| Oct 31, 2006 |
The 5 Myths about Google PageRank |
| Oct 28, 2006 |
Flash Is Evil. Five Big Reasons Not to Use
Flash |
| Oct 26, 2006 |
Link Popularity Building Strategies
and Tips |
| Oct 18, 2006 |
Web design, SEO & SEM top tips |
| Sept 11, 2006 |
10 Not-So-Obvious Ways to Promote Your
Website |
| Aug 22, 2006 |
Dangerous Marketing Campaigns |
| Aug 10, 2006 |
How To Make Sure That Your
Websites Are Fully Crawlable By The Search Engines |
| Aug 8, 2006 |
How to Get the Highest Search Engine
Rankings |
| Aug 3, 2006 |
Top Ranked Websites Are Using A Linking Strategy |
| July 27, 2006 |
10 of the most important SEO design tips |
| June 4, 2006 |
How to Get Great Organic Search
Engine Listings |
| June 14, 2006 |
Link Popularity vs. Relevancy |
| May 23, 2006 |
Keys to Branding Your Growing Business |
| May 09, 2006 |
Tips for Making Your Pages Search
Engine Friendly |
| May 01, 2006 |
The Advance Of Algorithms - New Keyword
Optimization Rules |
| Apl. 11, 2006 |
Optimizing for Rankings - Things to Do and
Avoid |
| Mar. 14, 2006 |
Search Engine Optimization: One Link is
Better than Ten |
| Mar. 09, 2006 |
Search Engine Optimization: Snake Oil or Science? |
| Mar. 02, 2006 |
Affiliate Marketing Best Days Ahead |
| Feb. 28, 2006 |
How can search engines promote my
business |
| Feb. 23, 2006 |
10 frightening pitfalls that can
turn your visitors off |
| Feb. 21, 2006 |
Search Engine Optimization And
Why You Gotta Use It |
| Feb. 16, 2006 |
Online Media Planning 101_What You
Need To Know |
| Feb. 14, 2006 |
Organic SEO The New Messiah For Webmasters |
| Feb. 09, 2006 |
The 7 Most Common Marketing Mistakes |
| Feb. 07, 2006 |
The Secret to Generating
Traffic in Online Forums |
| Jan. 31, 2006 |
Three Steps to Improved Search
Engine Rankings |
| Jan. 24, 2006 |
Internet Promotion - Advantages And Disadvantages |
| Jan. 19, 2006 |
Monitoring Search Engine
Positions |
| Jan. 17, 2006 |
What Is Niche Marketing and Can it
Help Me |
| Jan. 12, 2006 |
Get your site noticed and build that
traffic |
| Jan. 10, 2006 |
SEO Linking Strategies |
| Jan. 05, 2006 |
Search Engine Strategies for
Success 2006 |
| Jan. 03, 2006 |
Web Page Optimization |
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February 15, 2006
Google Removes Large SEO Company from their Index
by Richard Drawhorn
In a recent post in his search engine related blog, Google representative Matt Cutts has confirmed that Google
has removed traffic-power.com and domains promoted by them from Google's index. In this post, I'll review the reasoning
behind this decision and provide a few tips on how to avoid this fate for your own web site.
In September, 2005, the Wall Street Journal Online published an article describing a scenario that would be a nightmare
for any online business: your web site suddenly disappears from both Google and Yahoo seemingly overnight. This
is exactly what happened to many web sites owners who had hired Traffic-Power.com to perform search engine optimization
for their site.
The problems started when the major search engines detected that Traffic-Power.com had been using illicit practices
to optimize web sites. According to the Wall Street Journal article, they employed techniques like creating pages
that are stuffed full of keywords (this is known as "spamming"), or even presenting content not really
related to the site and then redirecting the visitor when the link is clicked (this is known as "cloaking").
We have been warning our readers against these practices for years.
Another illicit technique used by Traffic-Power.com was to artifically promote the Link Popularity of their clients'
web sites by linking them extensively within their own network of sites. Search engines measure inbound links to
get a sense of how popular a site is amongst internet users. Such networked linking strategies are attempts to
give the impression that the web site is more popular than it actually is, and are frowned upon by search engines.
This is in fact one of the issues Google is attempting to address with their most recent algorithm change, as described
in a recent article we published entitled Google's Jagger Update.
In his blog about search engine optimization topics, Google representative Matt Cutts recently confirmed that Traffic-Power.com
has been removed from Google's index, along with any sites that have been promoted by Traffic-Power.com. One lesson
to learn from this is that you are responsible for any actions that SEO consultants you hire perform on your web
site. Last year, we published an article here at Marketposition.com called Outsourcing a SEO program that makes
the point that you should be aware of the SEO practices of any consultants you hire. Here's a quote from the article:
"Full disclosure - Ensure that [your SEO consultants] are willing and supportive of keeping you 'in-the-know'
on their SEO practices. Don't risk your brand and search engine marketing by being punished by suspect SEO tactics
that some SEO companies unfortunately do employ." In light of the recent events with Traffic-Power.com, this
is a good time to review the important points made in that article.
Another example of Google's determination to enforce the guidelines for inclusion in their index is the recent
removal of BMW.de from Google. In this case, BMW.de was presenting a different version of web pages to search engine
spiders than it was presenting to human visitors. This is another example of cloaking, a practice to be avoided.
Of course, BMW.de was promptly reincluded in Google's index, due to BMW's "quick response" in getting
these issues resolved. Keep in mind, however, that just because BMW.de was promptly reincluded in Google's index
does not mean that every site will be treated the same way. In fact, most web sites that are removed from Google's
index will have a difficult time getting listed again. Getting reindexed is a process that involves submitting
a reinclusion request and it may take months before your site regains its visibility in Google.
Conclusion
Google and other major search engines are evolving over time, and the intelligence of their algorithms is increasing.
The ability of the engines to detect illicit optimization practices is improving, and it's more important than
ever to ensure that your web site is not employing any techniques that violate search engines' terms of service.
As a web site owner, it's your responsibility to make sure that SEO consultants you hire to improve your site's
visibility are not employing these techniques. |
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